Starbucks comparison with Arabian Tea House
– TASK
Choose any ONE genre of popular culture. You can consider comparing a genre of
popular culture in the local (Emirati) context and in a global context. For example,
compare Starbucks with local caffe shop which is Arabian Tea House
My Topic: compare Starbucks with local caffe shop which is Arabian Tea House
– Format
introduction, 3 bodies as paragraphs , conclusion
The paper should be 5 pages in length, typed, double-spaced. Excluding cover page and
references.
The paper should have 1" margins all around.
The type font should be Times New Roman, size 12.
– Citations and References
Use this style for citations placed within the text:
For one or two authors use all names.
Sapp (2001) found that….
A recent study (Sapp and Korsching, 2004) suggested that…
For more than two authors, use the name of the first author and "et al."
Smith et al. (2003) found that….
A recent study (Smith et al., 2003) suggested that…
USE APA style for citations.
-( 5 sources: TWO journal articles OR at least ONE scholarly book)
Solution
Introduction
Starbucks Company is an American coffee company with coffeehouse chains all over
the states. It was founded in Washington in the year of 1971. Back then, the company was a
single store located in Seattle. Starbucks Company by early 2019 was operating over 30
thousand chains globally. Gaspar (2017) discovered that Starbucks Company had recorded
outstanding performance in the coffee industry by distinguishing itself through the quality,
taste, and customer satisfaction in its daily operations. The name Starbucks induced the
romance of the high seas and the seafaring tradition of the early coffee merchants. The
company serves hot, cold drinks, and snacks. The company began to enjoy its profits in the
early 1980 and began its expansion strategies toward the Midwest and British Columbia
where the company management believed to be their best strategic locations for expansion.
Starbucks Company employees are passionate about coffee and everything that goes hand in
hand with coffeehouse involvement and commitment to providing the highest quality coffee
globally.
Arabian Tea House is an old local restaurant located in Dubai. It is famous for serving
coffee in the Middle East. Mayer (2018) indicated that the main goal of Arabian Tea House is
to provide with a taste of Emiratis proper life. From the entrance, Arabian Tea House is
surrounded by artworks which reflects the common lifestyle of the local people. Arabian Tea
House serves more than a hundred types of teas, provide breakfast, and specializes mainly in
coffee. The restaurant provides services such as hosting parties, family dinner, and dating
parties as it tries to uphold its taste of genuine traditional Arabic hospitality.
Starbucks Corporation is an international company while Arabian Tea House is a
local coffee restaurant located in Dubai. This research paper aims at clarifying the
STARBUCKS COMPARISON WITH ARABIAN TEA HOUSE, A LOCAL CAFÉ SHOP 3
comparison of the international company with the local company specializing in the same
line of products.
Starbucks comparison with Arabian Tea House
Tucker (2017), stated that Starbucks Corporation has more than 30 thousand branches
globally. These restaurants are located within the most convenient location in towns making
it easy to identify them. They come with a fast and reliable Wi-Fi connection. The design and
physical decoration of the chains are spectacular. The buildings have been given a fine
finishing and decoration pattern similar across all Starbucks chains it has employed many
individuals globally and its profit margin began to rise since 1980. With the expansion tactic
adopted by its management panel, the company has been able to reap massive profits from its
sales. Starbucks Corporation is actively engaging in other trade activities. In 2003, the
company ventured into the business of selling bottled water within their shops. These
activities were meant to boost the profit margin of the company which is the main target of
the company witnessed with rapid expansion in its product line and chain stores.
Starbucks chain stores are conveniently located, attracting more clients as they also
provides meeting point. On the other hand, the Arabian Tea House is a single restaurant
located in the Middle East. The restaurant is known for quality coffee but it has never
expanded as it is targeting to retain the traditional values of the Emiratis. Its building is an
ancient creation decorated with artworks and photo captions rich in the cultural practices of
Emiratis. Arabian Tea House is contented with its revenue stream as its main aim is to
conserve and remind the Emiratis about their cultural practices.
Starbucks companies have heavily invested in ensuring that the standards of their
buildings are outstanding and attractive. This factor causes the price of the coffee served to
rise compared with other local venders around. Both Starbucks corporations and Arabian Tea
STARBUCKS COMPARISON WITH ARABIAN TEA HOUSE, A LOCAL CAFÉ SHOP 4
House produces the best quality coffee. The difference comes with the services accompanied
ant the nature of the surrounding environment. Starbucks corporations provide outstanding
decorations on their building attracting mainly tourist and the financially stable individuals
within its surrounding. High standards cause prices to increase. Arabian Tea House has been
in operation for a long time. The cost of its products is at standard rates with other local
venders despite serving the best quality coffee in the region. The company aims at providing
the best coffee in the region that reminds the users of their deep cultural practice hence
maintaining normal prices encourages all citizens to attend the restaurant without price
discrimination limiting some individuals.
Starbucks corporations are competing with other international coffee brands. They
have incorporated technology in running and managing their chains globally. Currently,
Starbucks has automated their systems in other locations. This automated system serve more
than 280 different drinks. They have equipped their waiting tables with touchscreen devices
which allows their clients to enjoy services such as internet and playing games as they wait
for their orders to be served. The surrounding is conducive and peaceful hence with the extra
entertainment provided, clients are in no hurry while in the store. Free unlimited Wi-Fi is also
provided to entertain the customers while in the shop(Gaspar, Arreola-Risa, Bierman, Hise,
and Kolari, 2013). On the tables charging ports have been built to ensure that these devices
are fully operating. Arabian Tea House similarly, provides quality coffee hence attracting
more clients on a regular basis. The prices also are relatively low as it ranked as a local
restaurant. This factor explains the crowding at this place at all times making it less peaceful
and a place to relax in. the decorations available contain memories that directly communicate
with the clients as they enjoy their drinks. This shows that in Arabian Tea House, comfort is
limited and it aims at directing individuals towards one similar point which is the memories
of their culture activities.
STARBUCKS COMPARISON WITH ARABIAN TEA HOUSE, A LOCAL CAFÉ SHOP 5
Starbucks corporations thrive to provide not only the best quality coffee but also ensure that
their surrounding environment retains a whole coffeehouse experience. A recent study (Ellis
2017) suggested that StarbucksCompany partnered with Apple to join in selling music
records that particularly fit the coffee moment. In 2006, Apple incorporated Starbucks
entertainment area to its iTunes Stores specifically playing music similar to the ones sold in
Starbuck food stores. Apple in 2007 announced that Starbucks customers will be able to
browse iTunes records using Starbucks Wi-Fi without having to engage any log in the
verification process. Starbucks Corporation in 2014 also partnered with Arizona State
University with the aim of providing its employees in Junior and senior years to complete
their education at a discounted rate. These efforts are meant to increase the quality of
production and successfully satisfying their clients. Arabian Tea House does not engage in
any activity meant to enhance the coffeehouse experience. Their purpose for serving coffee is
directed towards the Emiratis way of life. That is the driving force behind their production.
As a local vender it does not engage in promotional partnership as its aim is clearly stated and
generalized to favor all citizens within the Emirates.
Conclusion
Starbucks corporations is an international firm globally recognized and identified with
the production of the best quality coffee and giving its customers with an exclusive
coffeehouse experience. The standards of its facilities are classical and perfectly decorated.
The company has been able to expand with an estimation of over 30 thousand branches
globally. It has expanded its activities to cover a verity of products, they include, hot and cold
drinks, beverages, snacks, bottled water, and music business. The main activity associated
with the company is serving quality coffee. On the other hand, the Arabian Tea House is
located in the Middle East. The company was built long ago in Dubai. It is beautifully
decorated with huge pictures and artwork filled along its walls. All these pictures have one
STARBUCKS COMPARISON WITH ARABIAN TEA HOUSE, A LOCAL CAFÉ SHOP 6
common message across them, the traditional practices and customs of the Emiratis are
clearly conveyed in these images. Despite its experience in producing quality coffee, Arabian
Tea House has never considered expanding its operations by building other outlets. The
company is still operating it its initial building practicing and adhering to its initial aim. This
building doubles up as a cultural heritage to the people of the Middle East. Irrespective of
internationality and locality of these companies they are both dealing with a similar product
line. Their service rendering mechanism and the practices in play within their environment
completely defer.
STARBUCKS COMPARISON WITH ARABIAN TEA HOUSE, A LOCAL CAFÉ SHOP 7
References
Gaspar, J. (2017). Introduction to global business: understanding the international
environment and global business functions. Boston, MA: Cengage Learning.
https://books.google.com/books?id=npTCwAAQBAJ&dq=introduction+to+Starbuc
ks+corporation&source=gbs_navlinks_s
Mayer, N. (2018). Starbucks Corporation (Doctoral dissertation).
https://run.unl.pt/bitstream/10362/36388/1/Mayer_2018.pdf
Tucker, C. (2017). Coffee culture: local experiences, global connections. New York:
Routledge
https://books.google.com/books?id=i0lDwAAQBAJ&dq=Arabian+Tea+House&sou
rce=gbs_navlinks_s
Gaspar, J., Arreola-Risa, A., Bierman, L., Hise, R., & Kolari, J. (2013). Introduction to
Global Business: Understanding the International Environment & Global Business
Functions. Boston, MA: Cengage Learning.
https://books.google.com/books?id=IVpCEbHB5N8C&dq=Starbucks+corporation+
product+line&source=gbs_navlinks_s
Ellis, M. (2017). Eighteenth-Century Coffee-House Culture, vol 1. Routledge.
https://scholarworks.wmich.edu/cgi/viewcontent.cgi?referer=https://scholar.google.co
m/&httpsredir=1&article=3888&context=honors_theses
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