MEDIA AND ITS EFFECTS ON THE MODERN WORLD
write a research paper outline first that follow the
same structure as the attached file and then once the outline has been
approved you can start working on the main paper.
o Outline Due Date: 18-2-2016
o Main Research Paper Due Date: 26-2-2016
The research topic: Media And Its Effects On The Modern
World.
The research question: How did Media affects our Modern Life Style?
For the outline you should write it as the paper will have the following
and follow the same thing while writing the research please:
You will be partial; not bias
You will show both arguments and the counterargument of the
research topic
You will find the positive and negative aspect of the research
topic (with focus more on the negatives of mass media in our
modern society comparing to the past)
You will use any theory related to modernism and link it
with mass media in our modern society
You will also link it with any similar past events/cases of mass
media that happen recently whether negative or positive
You will write about the downside (negatives) of modern media,
as well as a body paragraph that shows the positive side of media
put your personal opinion as reflection throughout the paper
Solution
Introduction
Media refers to the different channels of communication through which we access news,
entertainment, education, sorts of data and any other message. It includes the broadcasting and
narrowcasting media such as radio, TVs, emails and the internet. Media, in general, can be
categorized as print and electronic media.
The Internet has provided humans with the globe a chance to overpass communication
and the set geographical restrictions. This has made the exchange of information easier between
different individual (Gauntlett, 2008). Perhaps, there is no other as powerful as the social media
that so far has evolved via years and is popular in the modern world than ever before. Social
media is not only about the exchange of information between friends but it also very much useful
for businesses, the entertainment industry, and other social issues. It has become one of the most
reliable means of advertising in the trading industry. It was believed to be governed by active
principles of righteousness and equity, but later on, greed and personal aggrandizement has
interfered with these virtues. Our daily activities always depend heavily on the information
provided
According to Media Plus+, (2015), social media has its profound impacts in the modern
world and particular, has its favors and disfavors with its influences being felt largely by the
young generation who make a significant number of the internet and social media users. Media
largely in various ways manipulate society. The media aids in their access to information about a
broad range of situations (Karachi, 2010, December 6). It also forms the basis on which opinions
and judgments concerning a variety of issues are made. Media has set back a generation
especially the young since they are much influenced by its provisions.
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 6
Besides, it has played a significantly remarkable role in reducing the globe to a village
and thus bridging communication gaps amongst people living in very distant areas. Unluckily,
media has been made a commercial sector, displaying news that seems to be hot and exciting at
selling. I tend to acknowledge the fact that if the modern media identifies its real responsibility
and function towards it with honesty; it can serve as an enormous force for the development of
nations.
Statement of the problem
Currently, it known all over that social media has a tremendous effect on culture,
business, and the entire world at large. These media have become the most frequent haunts on
the internet having revolutionized the way people use to converse and socialize on the web. The
question of the impacts of the media on the modern lifestyle as compared to the past is
something of concern amongst many custodians who are regarded with the living styles of
people, and its effects on their social well-being. Thus raises the concern on whether the media
has a good or wrong influence on our society as compared to the past. This research aims at
identifying both the negative and the positive impacts of the same based on the research question
of how media did affect our modern lifestyle.
Methodology
The study utilized review of books and article to gather the information on the media
impacts. This was adopted because the method saved on time and gave access to relevant
information that was available in various formats. Books had the advantage in that they allowed
for a thorough overview of the topic, were quality since books undergo a quality check by the
publisher, and well researched with references to other sources though some may have a
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 7
drawback of containing authors' biases. Website materials provided quick information that was
kept up to date. Lastly, report on the issue was also scrutinized to obtain some data for analysis
since this contained detailed information on the subject matter with adequate research findings
from other researchers, which allowed for comparison purposes (Beins, B. (2014).
AREAS OF MAJOR UTILIZATION OF MODERN MEDIA
Social media activity in modern society
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 8
The understanding of the activity of social media in the present business is vital due to
the novelty of blogs and social links like Facebook and twitter. The media has some fundamental
attributes such as integrated sociality, roles, combined and converging communication in the
social media. This implies that there is the facilitation of the convergence of sociality modes in
an integrated manner. Media has an integral role since; with social media, one can create a
personal profile describing the role of human life. This has made the boundaries between
different areas of stay porous. For example, the distinction between private and public life or
between the workplace and home are not reliable.
In the past, technology was used as a tool for making survival, and it was taken to be an
easy endeavor (Bab.la., 2013, February 26). In the present days, there is a shift in this role. With
the modern technology, technology is no longer a mechanism that one can depend upon for
survival, but instead, it has reversed to be a means of communication and having entertainment.
With this media in place, it has been made easier to connect with all the people all over the
world. For instance, while at your comfort zone, it is possible to have a look at how people are
connected to one another via different sort of the upcoming electronic devices. This leads to the
possibility of people being lonely and having as many friends as possible who are unable to
commence a relationship with some sense. According to Bab.la., (2013, February 26) instead of
the media helping us to improve our living style, it is, in fact, restricting us from the ability to
have relationships with other which are meaningful due to the increasing demarcation from one
another that is extending every minute.
Use of media in politics
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 9
Every politician in the current policy is ready to jump into social media to increase
chances of being the most famous with an aim of being considered in time of the election. The
result behind this is that the media has a played a significant role many elections all over the
globe. They have also been utilized to rally most people and inspire a mass movement and
political unrest on most states.
Use of media in business
Media is becoming a new kind of force in organizations around the world, giving them an
excellent opportunity to reach out to and understand better the customers than in the past. In
many firms, it is a valuable tool in the marketing and communication adoptions. As it creates the
opportunity to interact with the customers, it also needs to be thought of deeply for it to be a
success. It is only valid for those organizations that can enter into new agreements with
customers and all other stakeholders.
Many of the business enterprises have adopted social media as a means of advertising
their products and services, building client loyalty amongst other related functions. The
interactions and findings obtained from the customers assist the particular business in
understanding the current market and hence fine tuning the products to meet the tastes and
preferences of their clients. Some enterprises arrange for contests and award customers who most
frequently visit their social website page. This mechanism still has drawbacks in the modern
world due to the new items developing daily. Current media implies that business units can reach
more customers than in the past. A simple promotion done via social media such as Facebook
can earn a company thousands or hundred thousands of fans, meaning that the enterprise can a
send a message to a vast number of people with a single click of a button.
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 10
Modern media has brought with it many options that businesses can utilize to get about
anything concerning their products. Instead of radio or TV alone, one can generate a media
combining both the audio and visual or interactive media. Unfortunately, it is not easy to cope
with the fast growing technology and hence requires the development of new strategies to create
digital media.
Use of social media in socialization
The social network offers an opportunity for a vast number of people to be able to be kept
and their whole attention be driven to be since can only operate from home, reconnect with some
of their old friends, make new ones, exchange ideologies, share different contents and many
other activities. Individuals using these media are always up to date on the latest global and
regional developments and hence participate in campaigns of their choice (Chan, & Fang, 2007).
Professional utilization has led to enhancement of careers in that students are in a position to
collaborate with their peers in improving their academic proficiency and communication skills.
Impacts of Media
Negative impacts
Distorted body image
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 11
In the current world, a good look is a major issue of concern amongst the young people.
The world is full of perfect people with perfect body appearances and images. All this is
accessible via media. Smeesters, & Mandel, (2006) argued that, when young people get access to
this, in most cases they admire to look like the picture they have seen. This leads them to distort
their good bodies as they look for better look. It is not only restricted to female but both the
gender are subject to the matter (Peters, Brossard, De Cheveigné, Dunwoody, Kallfass, Miller, &
Tsuchida, 2008).
Making violence normal
With the increase of violence video clips and games accessible through the media, some
of these contents are scary. Despite this, most teenagers spent most of the watching these scenes
and by the end of the day, violence becomes a reality to them.
Risky sexual conducts
According to Wakefield, Loken, & Hornik, (2010), teenagers are at the peak of
discovering their sexuality and hence, would be interested more in everything that is sexual.
Unfortunately, the amount of sex in the media in the modern world can make them more
confused about responsible sex.
Social media also has its drawbacks. Many of the introverts and socially isolated
individuals place a lot of emphasis on virtual interactions while ignoring the reality on the
ground (Ali, 2015). These negative repercussions affect different phases of life in a different
manner.
False sense of connection
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 12
Research reveals that use of social media can make it tough for to distinguish a fruitful
relationship to indulge in it and other many casual relationships in reality. Dedicating ourselves
the important kinds of relationships, most of the time, we fear that they may cause weakening of
our other connections and this makes living harder especially to the young. When compared to
the past, things are quite different because people could dedicate themselves to the relation they
would have in reality without reduced cheating. Unlike today, initially, one would be found a
spouse by parents while today one does it for oneself. That is thought to be the primary root of
the break ups being observed in most marriages we watching today in our society (Peters, et. al.,
2008)
Cyber domineering and online badgering
Some individual can target the casual users of the media for cyber bullying and
harassment in the social networking. Young people are at risk of falling prey to some online
attacks, which eventually can bring about a lot of tension and distress in the entire public. In such
cases, one has to take legal actions and not lying down on the issue. The immediacy that media
provides is accessible to both wanted and uninterested individuals. For example, kids are at risk
of involving in cyber bullying, which eventually leads to terrorization before one's peers. This in
most cases leaves the victim with an incurable mental scar. Some of the victims of such attacks
have even been ambushed to death in some instances. Therefore, the anonymity generated online
can lead to blind impulses that at points may be suppressed. This cyber bullying is most common
with the young generation.
Effect on Productivity
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 13
Many business industries have their blocked social networks within the business
premises to avoid distracting some of the Internet-addicted employees in the company who will
instead focus on the internet more than the employers' job. Business to the community, (2016)
has shown that some companies lose billions of cash per year in productivity due to social media
addiction employees. The social network has led to a substantial reduction in the level of
production. For example, nuclear research reported 1.5 %losses being caused by use of Facebook
at workplace but this is solvable with the emergence of new technology that allows blocking of
such networks. However, the effectiveness of this is still spotty at the technology is advancing
very fast.
Impact on Privacy
Careless posting of stuff in social media sometimes is dangerous as it may haunt some
back. For instance, disclosing personal information on social sites makes users vulnerable to
crimes such as theft and stalking (Smeesters, & Mandel, 2006). Most institutions today check
across the internet on the background of a person before an opportunity to work with them. It can
drastically deny someone a chance if had posted dirty materials on the internet. Similarly, it
holds to relationships in that our close friends and relatives can view our posts and react towards
the same. If it was a loved one, everything might turn around depending on the weight of the
published stuff (Business to the community, 2016).
Information dissemination
Modern media is essential in the transmission of information as companies nowadays
can get their information to the public very fast than ever before. Instead of preparing printouts
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 14
and waiting to announce them via newspapers, the particular firm can let the world get informed
about an exciting promotion via emails internet ads. Unfortunately, the digital media has been
utilized to spread wrong information about some businesses.
Positive impacts of media
Impact on music industry
Mass media has assisted in the production of discrete text that can be mechanically
reproduced. This, in turn, influences the audiences experience and eventually affecting their
cultural performances. For instance, the dispersed audience can now attend identical
performances and be able to reproduce the performance outside the calendar and the messages
sent directly from urban production site has helped a lot in bypassing the cultural brokers.
Development of awareness
Most of the young people exist in sheltered kind of life. However, with the development
of a variety of media outlets, they are capable of developing awareness in the society. The
knowledge is very crucial in sprucing up a responsible generation since they will grow to
acknowledge that there is more to life than what they will experience happening in the shawl (
Chakaravarty, 2015, December 29). It is through media that people access the information about
what is happening across the globe that may affect their living in one way or the other.
Development of skills
The majority of the teen are very amateurish. Media provides the, with a chance to tend
their social skills. It also opens up an opportunity to expand and develop their friendship circle.
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 15
This is achievable because the media has the diversification of skills that in turn aid in navigating
successfully through the modern society.
Inspiration
When people watch an action clip, they not just ordeal about the violence but with little
guidance about the same can be an inspiration. For instance, teen like following up what
celebrities anticipate and one may drag away from Drug Abuse because of inspiration from a
certain celeb.
Develop reading and writing skills
According to Chakaravarty, (2015, December 29) when a particular famous person talks
about something they like most about a book, a young person may be highly tempted to grab
such too. In addition, because of this, the person will very much improve in reading and writing
expertise.
FINDINGS
The study found that in the modern world, media has risen to be one of the most
embraced parts of technology. It has led to the reduction of the globe to a village by bridging the
expansive boundaries between different states. It has also helped people to be able to interact as
if they are in the same enclosure while for real the two are thousands of miles away from each
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 16
other. With Facebook, twitter, and WhatsApp, people can exchange all the kind of information
they would like.
Media has come with some of the best services, which have reduced the cost of
disseminating information to various groups of people. With the social media, businesses have
been able to make advertisements on their products, reaching a mass of people within a click of a
button. For instance, every company or business unit has its page in social media like Facebook.
In this page, it has been followed or liked by thousands of fans. When it posts any information
about the launching of a new product, improvement of the quality of its commodities or
advertising a job opportunity, it reaches many targeted people within a very short period despite
one's location at the time of posting. Businesses have also used media in as a tool for brand
monitoring. For instance, a business firm uses the media to gather information about an
individual brand, people and goods identified against particular keywords. This information is
very essential to the company since brands can respond, analyze trends and also competitors.
Media has also been useful in enabling people to socialize, meet their longtime friends
and colleagues. This enables friends to share their experiences and inform others in case of
opportunities like job changes. It has been used as sharing platform where people upload ideas
and get comments on the same.
Entertainment is part of life, and everybody anticipates entertaining oneself. With the
advent of internet and media, gaming has been adopted as part of the social norm. Music can
have listened via YouTube, and all these can be shared from one user to another.
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 17
In the past life was a bit different and challenging in some aspects as compared to the
modern life. There were no internet services and media had not emerged, as it is the case today.
For instance, for a business to make an advert, had to publish the information on newspapers
which were limited to certain individuals due the cost and level of knowledge. In other cases, the
business would go to sell itself in the market by sending agents to inform the public about the
existence of a certain product or service. In the modern world, things have greatly changed since
all this can be done from the enterprise premises and meet all the targeted groups. It is also
cheaper to disperse information and any news via the media than meeting the people in person
because with the media, a large group of people can be reached unlike in the past.
Media has its usefulness, but its impacts remain to be something of concern. It has both the
negative and positive effects at different levels of use for different categories. The study has
found that there are more negative impacts on the use of media in the modern world than in the
past. Some of the negative effects are more on the young generation, which is more prone to use
the social media than the elder people. Immorality is on the rise in the modern world, which was
not the case in the past, and this has been contributed significantly to the utilization of media
especially among the young people.
RECOMMENDATION
Since the negative impacts of the media on the modern lifestyle surpass the benefits, it is
recommendable to the controllers of various social platforms to regulate and filter the type of
information to be posted or shared on the internet. This is will to a greater extent to reduce the
level of distortion on the behavior and conduct of people.
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 18
If the information can be filtered adequately, over time, media can be expected to shape
our values and beliefs. Our sharing of information in the internet leads to the generation of a
particular norm in the society. The anonymity of the internet and other social, platforms makes it
easier to falsify deliberately that you are someone whom in reality you are not.
All parties involved in the media industry should consider mechanisms to rebuild
credibility, and thus many of the adverse impacts associated with the media will be solved. This
implies that there needs to a set of regulations and limitations on social platforms; otherwise, the
repercussions will accumulate. This means that the users of media have to deviate from the
harmful use of the media before it destroys the entire society.
Conclusion
Media was created to assists people maintain connections and be able to access
information. Almost everybody from the teenagers to the old generation has an account in the
social media. This is because no one wants to lag behind in this fast-paced technology. With
social media, one can interact with the community despite where you are or whom you are with.
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 19
Nowadays, new relationships are sparking out because of media utilization though most of them
are of the nasty taste.
In conclusion, it has been realized that media is found in our everyday lives and extend
from entertainment and beyond it is clear that media plays a significant role in the modern word
lives. One of the major areas of media utilization is in the business through advertisements.
Publications are found in televisions, the internet, radio and all other related electronic devices.
These advertisements mostly rise with the increase in the website popularity. The media industry
has become a fast pace industry, and it is expected to continue influencing and changing the
mode of living every day. The media provides an easy and fast way to access information that is
expected to be beneficial to the whole society but instead it turns to be detrimental due to more
negative implications than positivity.
Media has got both beneficial and adverse effects on our daily lives. As it has been
commemorated in this study, it is one's choice to utilize media in a positive manner to benefit
socially or academically or otherwise fall a victim of its negative influences. This means of
sharing information, the amount of information and kind of information be shared has
considerably changed in modern days as compared to the past. It has brought about many
negative impacts on the lifestyle than benefits. Everybody in the modern world including young
children knows how to utilize the internet, which has ruined their minds. People are causing
many accidents due to the influence of media.
The major positive effect of the media is the development of social skills. This shows that
with the use of the social media, people can enhance their interaction skills with their peers. It
also plays a role in creating awareness, access to educational materials. Negatively, it leads to
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 20
blind imitation, sharing of the wrong message, generation of negative feelings, information
overloading, unhealthy lifestyle, media addiction, and self-hatred amongst others.
Media will continue to be harmful unless something is done to rectify it in time. The use
of media if not addressed it may lead to national or international crisis. The danger will be to
both the users and non-users of the media.
References
Ali, I., (2015). Positive and Negative Effects of Social Media on Society
MEDIA AND ITS EFFECTS ON THE MODERN WORLD 21
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