Comparison Between Jumbo and Advanced Electronics Companies
Topic: Compare between jumbo and advanced company in UAE in terms of
quality, technology, product and service preferences, who’s popular more in
UAE, more used on UAE.
Report Should Contain:
Introduction
Research methodology
Data analysis and interpretation
Conclusion
3000 Words
Solution
Introduction
The electronics industry in the UAE has recently attracted so many investors over the
years. This therefore means that the industry only hosts those companies which are able to cope
with the stiff competition and with the changes in technology as well. In this research, two of the
companies which fall under this industry will be looked into as they are major competitors in the
industry and they have managed to be in existence despite the challenges. These two companies
are the Jumbo Electronics Company and the Advanced Electronics Company. In order to achieve
maximum comparison of these two companies, in the electronics industry, this research will
begin by introducing them both during their formation and how they have been faring on. A
comparison of the two will then follow beginning with the quality of products that they produce
the use of technology in their production customer preferences between the two and finally
establish which among the two companies is popular in the UAE. Information to answer these
questions will be obtained from what writers think, facts and figures from the companies data
bases, observation and finally interviews.
Jumbo Electronics Company Limited
Jumbo Electronics Company was established in 1974 as a part of the larger Jumbo group.
This company established in the UAE was mean t to be a major producer of electronics serving
the whole UAE and somewhat this dream has been achieved. Jumbo gained its fame by
associating itself with major producers of electronics which have gained consumer loyalty with
time. Sonny devises is what the company has been supplying in the UAE for a long time now.
Apart from sonny the company has also associated itself with other giants in the electronics
market such as Acer, HP, Apple, HCT,Nokia, Yota. Blackberry, Lenovo and Asus devices. This
has made the company popular in the country and attracted high sales of its electronic products
Jumbo and Advanced Electronics Companies 4
which in other words mean that the company has been making huge profits over the years. The
company has also made use of a large supply network in the country with trusted salespersons
making it even grow more fast. The company has therefore established stalls in Bahrain, Oman,
Kuwait and Qatar. With branches in all these countries, the company is surely going global. The
company has had good reputation with the after sales services that it offers to consumers to
ensure that purchasers of the commodities maintain quality even as they are using them ( Jumbo
Electronics company limited LLC,2016).
Advanced Electronics Company
Advanced Electronics Company in the UAE is also a major dealer in electronics in the
country. This company was established in 1988 under the influence of the government of Saudi
Arabia. This means that the company gained trust of the people by closely relating with the
government. T its formation, this company was dealing with the production of electronic devices
to serve the military and industrial people as well as the civilians. The government saw this
company as a means through which it could employ local people and reduces the impacts of
unemployment in the country. It was therefore considered as a valuable resource to the
government and the population of the country as well (Advanced Electronics Company, 2016).
Quality of Products for the Two Companies
Jumbo Electronics Company and Advanced Electronics Company have different ways of
ensuring that quality of their products is adhered to the end. For Jumbo Company, quality
assurance is through the after sales services whereby consumers are fed with information
pertaining how the products can be used and taken care of for better performance. To serve this
purpose, the company has established many customer care centers within the many parts of the
country that they have a branch. The major customer care center also called the Jumbo serve is
Jumbo and Advanced Electronics Companies 5
located in Jebel Ali and it is ever open to cater for customers. This ensures accessibility to all
customers near and far. A hotline service that is ever on has also been put I n place so that
consumers can enquire of anything that they feel they should know about the products. To cater
on quality still, the company has evaded imitation from other producers in the country and
abroad who may not meet the quality level that they have set this has been done through the
establishment of private brands which are white and occasionally yellow to ensure that they
remain unique in the electronics markets. Jumbo Company has discovered the secret of retaining
quality of products through storage. This has caused the company to invest heavily in the best
warehouses for their products so that quality is maintained no matter the time it takes for a
product to be purchased.
Advanced Electronics Company on the other hand has established totally different
strategies to ensure that quality is attained and maintained. This has especially been made
possible during the technology transfer whereby the company has been committed to ensure that
technology emerging from another country that is outside the UAE reaches the consumers in the
same quality that the producers intended. In addition to this, the company has made use of
systems which are responsible for quality adherence which serves the same purpose of ensuring
that technology experienced in Saudi Arabia is no less than that produced in the mother country
of a given technology. The company has also ensured that the technology available in the
country is that which is beneficial to the people of Saudi Arabia and not just any technology.
This specialization of given technologies ensures that the only technology in the country is that
which is of high quality to benefit the people. This specialization is evident in military and
telecommunication sectors which are of prime importance to the people. The company also plans
to enhance the quality of governance by introducing e-governance in the country.
Jumbo and Advanced Electronics Companies 6
The use of technology in the two Companies
The electronics industry is perhaps the highest in the ranking of industries that need to be
hand in hand with the growing technology. For this reason, Jumbo Electronics Companyand
AdvancedElectronics Company have both made efforts to be in this state.
Jumbo Electronics Company has made use of technology in their communication with
customers. The company has put in place a very active website where customers can access
information for themselves provided they are online. In their websites, the company ensures that
there are all updated that the consumers may wish to know. The company has also been recently
collecting information online from their consumers. This technology ensures that the company
reaches the consumer through their personal mails and gives them updates. This method has been
efficient as customers are able to find out what goes on in the company at the comfort of their
homes and workplaces. With such technological advancements, there certainly arise issue of
security of the personal information that the customers provide to the company this has been
catered for in Jumbo Electronics company. The company has come up with a reliable database
which is only accessible to the company’s management. This ensures that the information
provided by the consumers remains between them and the company. This has improved customer
loyalty to a great extent. . According to Jumbo Electronics company limited, (2016), the
technology does not end there, there is an opportunity provided for the consumer to change their
recorded information anytime that they would wish to. This makes consumers feel part of this
growing company
Advanced Electronics Company has made use of technology in transferring the recent
technologies in Saudi Arabia without delay yet in the same quality that it is being produced in
the mother country. This is something that not many companies have managed to in the UAE.
Jumbo and Advanced Electronics Companies 7
The company has put across programs that are supporting the use of new technologies in the
country which has been helpful to the country. Advanced Electronics Company has also made
use of partnership with leading companies in technology provision to be able to accomplish the
use of new technology in their products. The company has also been involved in various projects
which encourage the growth of ICT in the country such as Telkom to ensure that the use of
technology is felt even in the communication field. The company also looks forward to
modernizing education in the country by supplying modern technology tools of learning and
administration. The company is said to be pathway to people getting into technology engineering
and ICT involvement. All the same the engagement of the company in technological
advancements cannot be directly felt by consumers or rather to many people it is so passive than
active ( Marcopolis Report, 2013).
Product and service preference
Jumbo and Advanced Electronics companies are both great in terms of provision of
electronics in the UAE however, people will definitely prefer one thing over the other for various
reasons. For instance, Advanced Electronics Company has identified itself with vast production
of military items. This has an impact on what people think of the company. People who are
outside this occupation may not feel comfortable purchasing items from the company. The items
produced by the company may therefore appeal to those with military interests to a large extent.
According to Saudi Arabia Report, (2014), this company is also lagging behind in the use of
technology directly. Purchasers are sometimes interested in direct action or production of a
company other than theory of the same. This company’s products are also preferred by those
who are not regular visitors of online activities. This is also because the company does not make
complete use of the already existing technologies (Sahoo, 2016).
Jumbo and Advanced Electronics Companies 8
On the other hand, Jumbo Electronics Company is preferred by the youth in UAE. This is
because the company has been able to make use of the already existing technologies to create
more. This includes the use of websites as a source of information to customers and the use of
emails as a means to reach diverse customers within a short time. This company has also made
online shopping possible which is what young people enjoy doing. For this reason, the company
has gained the attention of the youth and they would prefer their items over those from Advanced
Electronics Company.
Popularity of the two companies
Advanced Electronics Company is more popular among those people whose occupation
is in the military sector or government offices. This denies the company popularity among the
people of the UAE and it has created some negative image to the people. Also, due to the
company’s failure to use new and existing technologies, it has not been famous in the country.
Conversely, Jumbo Electronics Company has gained popularity even in countries that are
not in the UAE. This is due to the company’s efficient use of the World Wide Web to reach out
to its consumers in the country and abroad. The company has also impressed the youth which
makes up the larger portion of the population of the UAE. The use of online activities has also
spread its fame. This therefore means that Jumbo Electronics Company is more famous than
Advanced Electronics Company.
Research Methodology
Qualitative research methodology was used in this research as the information needed did
not require scientific approaches. Interviews were more useful as they would give adequate
information that would not have been obtained through other data collection means. Interviews
Jumbo and Advanced Electronics Companies 9
were conducted with five participants who comprised of operations managers of Jumbo and
Advanced electronics Companies. The names of these two managers could not be exposed due to
ethics adherence of this research, again, the personal information given to us was not to be
exposed. The other three interviewees were members of the public, one from Saudi Arabia and
the other two from Dubai who represented the entire consumers of the country. The small sample
of interviewees was propelled by factors such as the willingness of people to participate in the
interviews; some due to their busy schedules and others due to personal reasons. The number
was also small because, the larger the number, the more time the interview takes to be
accomplished thus it was to save time. Both open ended and close ended questions were in
cooperated in the interviews to ensure that we did not limit the views of the interviewees on the
information that they gave us.
Challenges and remedies
Challenges that faced the interviews were limited time to carry out the same and the issue
of distance. It was not easy to bring together our interviewees to a common point and time for
the same due to their busy schedules and the distance involved between Dubai and Saudi Arabia.
Despite these challenges, information was obtained that served the purpose. Recommendations
to future researchers on the same topic includes the use of a larger sample to get more accurate
information, the researcher can therefore consider taking more time in the field obtaining
information to be able to work with time. Again, the researcher should make the open ended
questions more than the closed ended ones to ensure that they obtain all the information without
struggling.
Data analysis and interpretation
Jumbo and Advanced Electronics Companies 10
Interviews gave relevant information pertaining to the comparison of Jumbo and
Advanced Electronics Companies. Pertaining the question of which products are more appealing
between those of Jumbo Company and those of advanced companies, interviews showed that
those from Jumbo are more appealing. Additional information pertaining the same was that the
colors and technology incorporation of the products of Jumbo Company were the best. This
information can be presented in the pie chart below.
Jumbo
Home appliances
Aesthetics electronics
Communication devices
Millitary devices
Jumbo and Advanced Electronics Companies 11
Advanced
Home Appliances
Aesthetic electronics
Communication devices
Millitary devices
This information can be interpreted as the Jumbo electronics company is highly preferred
over the advancedelectronics company devices but not all of them. In home appliances, this
information shows thatpeople would rather go for jumbo in place of advanced company. Jumbo
company is also preferred over Advanced in aesthetic electronics such as watches. On the other
hand, people would go for advanced company items when they wish to sort telecommunication
issues than Jumbo same case applies to military devices.
The explanation behind this is that, Jumbo appeals to the youth who are heavy purchasers
of aesthetic electronic and home appliances. On The Other Hand Advanced Electronics
Company appeals to the government which is the greater purchaser of telecommunication
devices in large scale as well as military devices.
From the direct observations that we made, it was observed that the pattern of purchase of
youth consumers differs from that of middle aged and older consumers. This information can be
represented in the graph below.
Jumbo and Advanced Electronics Companies 12
0
5
10
15
20
25
Purchases throughout the
year
This graph can be interpreted to show that the youth purchases are not regular at any one
time of the year. This issue makes it impossible to predict profits for a given company and this is
the challenge that jumbo company experiences. As much as the company expects a high growth
of purchases at the beginning of the year, this is not known as the practice depends on influence.
The company can therefore consider expanding its market share by including older people as
those ones are ever employed and their purchases do not depend on influence. Most of the youths
are not employed which makes the situation even worse as their purchases are dependent on the
availability of cash which is also unpredictable. Markets that are unpredictable are not safe to
operate in as they interfere with the strategies that a company has put across especially the
competitive strategies.
Recommendations
It is evident that the two electronics companies have flaws and at the same time strengths
over each other. For Jumbo, fewer flaws are seen as it has gained popularity I the country more
Jumbo and Advanced Electronics Companies 13
than advanced electronics company. The major flaw of Jumbo Company is the inability to have a
market share in at least all ages. This company should consider producing products that are
appealing to the older people as well. This will not only increase the company’s popularity but
also increase in profits with a large extent. The company also has too consideredin cooperating
latest technologies even in the simpler communication devices so that it does not remain for the
smart phones only. In this way, the company will be able to rise even higher above the advanced
electronics company and other competitors as well. The company also has a challenge of
irregular market conditions. This is caused by the company satisfying only the youths which are
seasonal purchasers. If the company can widen its customer scope, this challenge can be evaded.
Advanced Electronics Company on the other hand has more flaws beginning with the
small market share that it has. This is as a result of failure to engage technology in
communication with customers. This company should consider borrowing Jumbos use of
technology to communicate to customers and in this way, more customers will be attracted. The
company can also make use of better colors and brands to ensure that their products are
noticeable from a distance by customers. This will delete the old thought that the company only
engages in the production of military appliances and more people can begin purchasing their
items.
Conclusion
This research has been as helpful to me as I have learnt the position that the correct use of
technology holds in making a brand popular among the population. I have also learnt that
companies have a big role to play in changing the beliefs that the people have held for a long
time about them and make them to believe in the abilities of the companies. Another lesson is
that consumers appreciate being communicated to regularly by the companies and being updated
Jumbo and Advanced Electronics Companies 14
onthe developments of the companies including new arrivals. In this way, customers will be
available for purchase any time a new product from the companies hit the market. Concerning
the comparison between Jumbo and Advanced Electronics Company, Jumbo wins in terms of
popularity, quality and a large market share. This is because it has made the youth the main
components of its market that are many in the country. On the other hand advanced Electronics
companies have lost its popularity due to poor customer relations and less communications with
the consumers. It is my hope that this research work will serve as a reference to companies which
wish to grow from their current state to something bigger and better.
Jumbo and Advanced Electronics Companies 15
Appendices
Appendix 1. Jumbo Consumption Rates
Jumbo
Home appliances
Aesthetics electronics
Communication devices
Millitary devices
Appendix 2. Advanced Consumption rates
Jumbo and Advanced Electronics Companies 16
Advanced
Home Appliances
Aesthetic electronics
Communication devices
Millitary devices
Appendix 3. Purchases of the youths through the year
0
5
10
15
20
25
Purchases throughout the
year
Jumbo and Advanced Electronics Companies 17
References
Advanced Electronics Company,. (2016). Advanced Electronics Company – Home. Aecl.com.
Retrieved 10 March 2016, from http://www.aecl.com/
Jumbo Electronics company limited LLC,. (2016). Jumbo Electronics Dubai UAE – distributor
of consumer electronics and technology products in Dubai UAE ( United Arab Emirates
Group.jumbocorp.com. Retrieved 10 March 2016, from
http://group.jumbocorp.com/corporate.asp
Jumbo Electronics company limited,. (2016). Jumbo Electronics Dubai UAE – distributor of
consumer electronics and technology products in Dubai UAE ( United Arab Emirates ).
Group.jumbocorp.com. Retrieved 10 March 2016, from
http://group.jumbocorp.com/pr_listing.asp
Marcopolis Report,. (2013). Leading ICT Company in Saudi Arabia – AEC. Marcopolis.net.
Retrieved 10 March 2016, from http://www.marcopolis.net/leading-ict-company-in-
saudi-arabia-aec.htm
Sahoo, S. (2016). Jumbo Electronics sparks up 10% increase in festive footfall. The National.
Retrieved from http://www.thenational.ae/business/retail/jumbo-electronics- sparks-
up-10-increase-in-festive-footfall
Saudi Arabia Report,. (2014). Advanced Electronics Company Moving Saudi Arabia Closer to
Knowledge Economy. Marcopolis.net. Retrieved 10 March 2016, from
http://www.marcopolis.net/advanced-electronics-company-moving-saudi-arabia-closer-
to-knowlege-economy.htm
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