The concept of improved technology has drastically led to an evolution in almost every sector of the economy. For instance, the methodology of the marketing has become so dynamic leading to the use of the social Media like Facebook, Instagram and twitter.
This is a result of the fact that most of the target groups have the access of these sites. Most studies assert that majority of people accessing these sites are the youths and therefore the designs highly demanded by youths are the ones mostly advertised.
The emergence of social media has seen many local designers in UAE adopt this medium of communication as a way of promoting their products and services.
For instance Hamilton designing company based in UAE has continuously used Facebook and instagram as a tool of marketing. Most local designers normally post images and completed work of their new designs thus informing the clients. What is most important in the postings is the feedback and views that the designers get from the clients. Apart from just marketing, the local designers use the views of the clients as a survey thus improving the quality of their designs.
The designers at times go to an extent of inviting their clients for local competitions whereby the latest designs are showcased to the audience and at the same time the proceedings of the event are posted on the social media. Sometimes, a designer may post a design on instagram or Facebook wall and then tag all the clients who are added up to the designer account thus leading to mass promotion of the designer.
These kinds of posts are preferred by most people especially the younger generation because digital signs are timelier, more uniform, efficient and more fashionable than the paper signs (Meadows (2012). Facebook and twitter as the example of the digital signals allows the audience to opt to which design they want, when they want it and where the delivery should be made by local designers. This is facilitated by the local designers adding all their information and contacts in case the client is interested with any of their product or service.
Marketing can also be done through the account connection of the Facebook or the twitter profile. This enables the activation of social media sharing functions.
In this case a platform can be build by the marketer. Account can be created in various ways like the invitation by a friend or requesting the invitation from the interest directly. On becoming a member, one click on the link and a welcome screen with several options for the marketer to set appears (Hayden, 2012).
In conclusion, the marketing field has become globalized since the internet connection through the social media can link all the continents. This has seen many local business people adopt this medium off communication including the local designers.
References
Hayden, B. (2012). Pinfluence the complete guide to marketing your business with Pinterest. Hoboken, N.J: Wiley.
Meadows, H. (2012). Communication technology update and fundamentals. 13, revised. Chicago: Taylor & Francis.