Findings
Tim Horton embraces the act of giving back to the community. The company hence considers such activities as being the main measures of the company’s success. The company hence conducts some programs that ensure that the community is rewarded (Tim Hortons, 2014). The company believes that it can make major differences by being involved in social works such as financial donations to the needy, protecting and financing environmental programs and ensuring that the stakeholders live in a good place.
The company hopes and believes that these contributions can create a major effect on the society as well as saving the planet and hence making the entire world a nice place even to the future generations. The company hence has a CSR vision of continuing to be committed in acting ethically while contributing to the development of the economy of countries and improving the life standards of all the stakeholders (Tim Hortons, 2014).
The company has CSR mission of embracing CSR in all its activities in order to protect environment as well as being a role model to the other companies. The company hence plays a major part either indirectly or directly in ensuring that the corporate community benefits from its operations. The company encourages all its employees to protect and act according to the CSR policy.
The policy hence takes care of all the major social activities of the company that ensures that it remains sensitive to the issues affecting the stakeholders. The CSR strategy of the company ensures that the company incorporates all the CSR activities in line with its vision and mission. It therefore encourages fairness and trustworthy in all its undertakings (Rettab et al, 2014). Minimization of environmental pollutions and hence developing a society that is sustainable. The company has then received great rewards in line with its continued activities in corporate social relations (Tim Hortons, 2014).
Communication Analysis
- Stakeholders
The company ensures that there is effective communication between its self and the stakeholders. The stakeholders are hence actively involved in making major decisions that relates to how the company will continue to give out to the community. This type of communication is hence much more sensitive on the matters relating to environmental and health issues. The stakeholders hence find it much easier to deliver their views, ideas and complain to the company (Tim Hortons, 2014).
- Focus in Campaign
The company focuses on the corporate social relations campaigns that ensure that the others become more sensitive on the issue (Tim Hortons, 2014). This hence gives a much more fulfilling environment for the community in all the fields involved (Rettab et al, 2014). These campaigns are hence much more to the employees ensuring that they remain aware and observant on the corporate social relations existing between the company and the community.
- Strategies in campaign
The campaign strategies hence ensure that every stakeholder is aware of what is happening in and out of the company. In so doing, the campaigns are specifically directly to the relevant bodies so that the maximum effect can be realized (Rettab et al, 2014).
- Communication media
The company uses the most convenient methods in communicating with its stakeholders. This involves national radios, television stations, newspapers and the online media. In matters relating to internal communications, the company makes the use of internal memos (Tim Hortons, 2014). This ensures that all the employees and the stakeholders are made aware of what is happening in and out of the company. In so doing, the company remains much more sensitive in matters relating to the entire community (Tim Hortons, 2014).
References
Rettab, B., Brik, A. B., & Mellahi, K. (2009). A Study of Management Perceptions of the Impact of Corporate Social Responsibility on Organisational Performance in Emerging Economies: The Case of Dubai. Journal of Business Ethics. doi:10.1007/s10551-008-0005-9
Tim Hortons (2014). Tim Hortons | Apparel Group. Retrieved 2014, from http://appareluae.com/timhortons.html