It is highly essential for a company like the one the Tim Horton based in Dubai to communicate its Corporate Social Responsibility. This initiative would help the company management to evaluate opinions of stakeholder that in turn may influence the mission of the company. CRS would enhance the company’s chance to attract the highly anticipated stakeholder engagement. Consequently, the company would have an ample chance of increasing its profit level in due time.
Therefore, the establishing an effective communication media with stakeholders would be a wonderful idea for the sake of the company. This process would involve identifying transmission and storage channels that the company would possibly integrate in advancing stakeholder model. Some of the communication media that the company could possibly utilize include advertising, web site, reports, Focus groups, meetings, and newsletters.
These are essential communication media that would effectively relay polices of the company regarding its CSR (Ferguson, 2000). For instance, the website provides would provide the company a reliable communication tool to broadcast its awareness, programs, and CSR activities it would be willing to provide. Conducting meetings would also be remarkable communication tool that the company could utilize in motivating its employees on embracing its CRS policy. The chairperson of the meeting would openly outline CSR policy including accountability and responsibility to community that it serves.
Advertising media channel would equally produce the needed result for the company to communicate its CRS mission and policies to its stakeholders. The media would reach wide base of viewers and audience strategies of the company regarding its CRS initiatives. The focus group would be an ideal media that the company would possibly utilize in seeking stakeholder’s perceptions and beliefs on its CRS policy. To invoke such a media, the company could think of forming groups that would freely discuss its CRS policy. In other words, establishing an appropriate communication media would highly help the company achieve its CRS mission in the end.
References
Ferguson, S. (2000). Researching the public opinion environment : theories and methods.
Thousand Oaks, Calif: Sage Publications.