Table of content
Overview of Nike
Nike Company happens to be an international business that concentrates in the manufacturing, design, development and global sales and marketing of footwear, tools , attire and other services this company. The history and organization this company provides an idea where it began and how it came to be a multinational company.
Nike Corporation when it was first brought into existence, it was referred as Blue Ribbon Sports (RBS). It was established on January 25th 1964 by Phil Knight and Billwerman who were young entrepreneurs. The two students reflected on selling and designing attires such as shoes to athletes.
The idea was actually a success as today Nike is well known and also leads in the production of original attires and accessories for runners. With time Nike assisted the best runners in the world championships while the runners helped to market and brand their products.
Knight delivered the first pair of shoes that were white and blue in color, however, they were not delivered to the United States but arrived afterward. The two students continued with the same trend and delivered more shoes in the US and colleges as well. This was a good improvement they managed to sell more than a thousand pairs in that year.
With time Blue Sports got a contract to put on the market their products which gave the company a huge profit. Even with this success there challenges such as delivering g consumer product on time which was often delayed annoyed customers. It is due to this challenges that Knight and Bower man went to form their own product which today known as Nike ( Frisch 2009).
The organization of company is founded from the initiators of this company. As this company develops everyday it has hired a lot f people to facilitate provision of quality services to the customers. The organization of this company according to Slack & Parent (2006), is to ensure that they provide runners footwear and sell their products at a profit.
Nike Company is headed by the presidents who manage all the activities happening in the company. There who are committee members discuss and solve matters related to the company. There are other members of this company and each of them allocated to a task to help in to help in the running of the company. Workers of company are united and are able to make decisions concerning identification and production of goods.
The success of this company has greatly been attributed by the founders who right from the start promoted team work the members. Nike has grown and developed into a big business venture with its best products that have assisted many athletes globally.
References
Frisch, A. (2009). The story of Nike. Mankato, Minn: Creative Education. https://books.google.com /books?id=rt7FtdlT7AwC&printsec=frontcover&dq=the+history+of+Nike+company&hl =en&sa=X&redir_esc=y#v=onepage&q=the%20history%20of%20Nike%20company&f =false
Slack, T. & Parent, M. (2006). Understanding sport organizations : the application of organization theory. Champaign, IL: Human Kinetics. Retrieved on October 15, 2016 from https://books.google.com /books?id=6bs9- i2bD3cC&pg=PA6&dq=the+organization+and+structure+of+Nike&hl=en&sa=X&redir_ esc=y#v=onepage&q=the%20organization%20and%20structure%20of%20Nike&f=false