Analysis Of An Event for Kindness Day
Assessment Goal
As part of its 30 th Anniversary celebration, HCT is celebrating the World Kindness Day on
campus on October 31, 2018. You are a Public Relations officer at HCT and have been tasked
to create a plan for celebrating the World Kindness Day.
How are you going to celebrate the day?
The project is due on October 31 and the presentations are due the following week on
November 5.
Instructions
1) Select an organization and write a public relations plan/campaign proposal that applies
the public relations process in planning.
a. Each group must select World Kindness Day.
b. Each group should start their project by producing their work plan which include
tasks, date to be done, the role of each member of the group.
c. By the completion of the plan/campaign each member MUST upload a copy of
the completed plan/campaign and a report, (the report must not exceed 500
words) and upload it on BBL on due date (20%)
d. Students are expected to present the plan to the instructor (10%)
2) Following are the sections required for the campaign:
a. Cover page with title of the project and the names of the group in addition to
other information.
b. Content of the project
c. Your report on producing the plan in addition to problems/difficulties and how
they were solved.
d. Introduction
e. Situation analysis
f. Objectives
g. Target Audience
h. Strategy
i. Tactics
j. Timeline
k. Budget
l. Evaluation
Solution
Introduction
The World Kindness Day highlights good deeds by members of the community as well as
the importance of kindness in bridging political, social and religious differences. In so doing the
day is celebrated to illustrate appreciation to all members of the society even those whose
contributions are deemed less important. In this regard to celebrate the day, there are several
activities that we plan to execute in order to promote happiness an important tool especially at
such a time when there are several ideological, political, gender and cultural differences in the
UAE. Besides that this report contains a situational analysis, challenges experienced in planning
the campaign and key parameters of the campaign (cost, timeline).
Situational analysis
To start with the strengths, the four of us tasked with planning for the event have
immeasurable passion and a dedication to the improvement of the community. Moreover, as
happiness is a lifestyle in the UAE community and most of its institutions were among the first
to observe the day, the culture of kindness is evidence and it is highly likely that the campaign
will succeed (Lambert, & Hussain, 2016). On matters weaknesses, the proposal is our first and
the lack of experience is likely to affect the success of the event. Moreover, the proposal is at a
high risk of failure due to some of the activities that were planned for the event due to a lack of
support. For example, taking photos of workers may not resonate well with them
Target Audience, Tactics and Strategy
According to Stacks, (2016), tactics include the uses of symbolic association with the
kindness cause; in this case, it includes balloons with kindness information, pictures of happy
AN EVENT FOR KINDNESS DAY 3
workers and the round wheel game which shall provide several gifts to participants. In this case,
the target audience is the larger HCT community including students and support staff and the
main strategy to the campaign is to use traditional arts to raise awareness on the Kindness Day.
Timeline and Budget
The proposed campaign shall utilize information from past events to predict costs for the
event. This includes the number of guests expected to attend a well as the cost of items for
activities, in so doing there is a benchmark budget in place to guide the cost estimation. The
projected data shall help in detailed estimation as there is now sufficient knowledge of the
activities to be carried out (DRURY, 2013). On matters timeline, the event shall run for a day.
Difficulties in producing the plan
The main challenge was the lack of experience in planning for the event; nonetheless, the
difficulty was overcome by utilizing data from similar events held in the past.
Conclusion
The proposed event is likely to be a success as the situational analysis has helped
highlight key strengths and opportunities while providing measures to mitigate threats and
weaknesses. Moreover, through the use of symbolic associations, the event shall be able to
endear to its target audience.
AN EVENT FOR KINDNESS DAY 4
References
Lambert, L., & Hussain, H. (2016). Regional News in Positive Psychology. Middle East
Journal of Positive Psychology, 2(1), 1-8.
https://middleeastjournalofpositivepsychology.org/index.php/mejpp/article/viewFile/43/4
3
Stacks, D. W. (2016). Primer of public relations research. Guilford Publications.
https://books.google.com/books?hl=en&lr=&id=cWfSDAAAQBAJ&oi=fnd&pg=PP1&dq=tacti
cs+in+public+relations&ots=1QNN8SOdtc&sig=40GMaVyV_bbe_87YqsI7Ox2R2Ww
&redir_esc=y#v=onepage&q=tactics%20in%20public%20relations&f=false
DRURY, C. M. (2013). Management and cost accounting. Springer.
https://books.google.com/books?hl=en&lr=&id=l2gFCAAAQBAJ&oi=fnd&pg=PR19&dq=cost
+estimation+in+financial+accounting&ots=EtAaBCmFm-
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