Measures on Ways to Live a Long and Healthy Life
Course Name & Code: CMC 4023 Media Relations
Project Description:
HCT has decided to work on a Healthy Living campaign and as a Public Relations
officer you are required to write a press release (200–250 words) on this topic.
You are required to be creative and original in your writing approach, keeping me in
mind the principles of writing a press release (refer to ppt slides).
You will be marked against the following criteria (see also rubric):
1. Headline and Lead
2. Organization (Format and principles of Press Release)
3. Data Collection and use of relevant information gathered
4. Clarity
Solution
FOR IMMEDIATE RELEASE
HCT Provides Measures on Ways to Live a Long and
Healthy Life
Higher colleges of technology (HCT) is proud to announce that it will regularly hold
conferences and seminars in all its branches around UAE to teach students and the general public
on the different ways they can live a healthy and a happy long life. Technological revolution and
advancement has gradually changed people’s lifestyles making it easier and simpler to handle
issues that in the past would require more effort. However, the new lifestyle has significantly
reduced the life expectancy in many countries due to increase in fatal illnesses such as cancer,
diabetes and heart diseases.
The head of the university indicated that HCT is looking to change this by increasing
awareness on the different ways in which people can live healthy; he explained that the teachings
will mainly deal with body issues that lead to early deaths. A good example of some of this
issues include eating, most people do not really think about the effects of the foods they are
eating, some of this foods might have a lot of fats and sugars which is not good for the body.
Their main results being cardiovascular diseases, hypertension, cancer, and diabetes, HCT will
provide other alternative eating habits that are healthier and if strictly adopted are likely to
increase the life span of an individual.
Physical activeness is another issue that will be tackled, many people lack the enthusiasm
to regularly exercise which would be an excellent health booster to their bodies. The main reason
for this might be the physical exercises that they participate in or have tried to participate in,
physical activity can be tedious if not properly introduced the body has to learn and get used to
regular exercises in an efficient manner. Other issues to be discussed include the negative effects
of smoking, stress, the positive effects of having a good sleep and regular checkups with a
doctor, and many other issues that can help one live a good, happy, and long life.
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