Application of industrial marketing management in the UAE
Course Objectives (CO):
Upon completion of this course, students should be able to:
1. Analyze the field of international business
2. Assess the global competitiveness of the UAE/GCC economy.
# Course Learning Outcomes (CLO) Question #
covered in
Assessment*
Total Mark out
15
3. Demonstrate the importance of government stability and policy continuity
and analyze the forces which affect the availability of labor in the
international environment.
Article Review
and Analysis
7.5
4. Appraise the role of the global strategic planning process in increasing the
effectiveness of any international business.
7.5
Learning Monitoring tool (Rubrics)
Since, the undergraduate programs are most likely self-dependent; these require creativity, open mindset, ethical hard
work, teamwork spirit, respect diversity, and analytical skills. This monitoring and assessment tool is used to report on
whether you read and understand, whether you assimilate the knowledge, whether you develop enquiry ability, whether
you have the potential to conduct critical thinking and whether you can reflect on the knowledge accumulated by
relating to real situations. It will be considered as evidence on the effectiveness of the learning process. On top of that,
the following structure and its different sections will be used as comprehensive rubrics to mark your critique.
Solution
Part A: Demonstrate the importance of government stability and policy continuity and analyze
the forces which affect the availability of labor in the international environment
First section: Article Summary
The summary of the article entails diverse concepts of experiential knowledge,
performance, and creativity in relationship with international marketing projects. According to
Suh Et al. (2009), the outcomes depict that in both experiential knowledge and creativity,
process-based creativity is heightened when the employees are having a better conceptualization
of experiential knowledge. Additionally, outcome-based creativity is necessary as a result of
either team or firm-level experiential awareness where the analysis is based on the Korean
multinational corporations. Henceforth, grounded on the framework of international market
projects the domain-relevant understanding of the players including the team level experiential
comprehension of the foreign markets significantly facilitates the efficiency of process-based
creativity. Besides, the project operations are directly impelled by firm-level experiential know-
how and through the mediation of process-based creativeness, which is inversely related by
team-level experiential know-how.
Moreover, the consequences of know-how management in the MNC portray that
productivity and creativity are greatly correlated. The causal correlation between performances,
creativity, and knowledge have never been evaluated together in a structured system concerning
the marketing forecasts in the international market. Due to this reason, the objective of the study
in this article is to fill the research vacuum by formulating a research system at the project-team
level. Secondly, there will be spotlighting the critical factors based on experiential understanding
and creativity with an absolute aim of the project's success. Thirdly, it will involve the
development of a structural system bracketing the multilevel correlation between the project
INTERNATIONAL BUSINESS MANAGEMENT
performances and explaining factors. The theoretical framework as indicated by Suh (2010),
investigates the correlation of creativity, experimental understanding, and operations in
international projects. The model entails the exogenous variables which include multiple theories
of experiential knowledge calculated in the firm and the team–level. The model involves project
performance and process-based creativity in the realm of experiential knowledge.
It is developed that the degree relating to experiential know-how holds domain-relevant
skills contained in international activities will yield an effect on how experiential understanding
influences creativity. Therefore, experiential understanding of the project team yields a positive
influence on process-based innovation and no influence on outcome-based innovation. Besides,
project operations are positively associated with the company's level of experiential
understanding and not with team-level experiential conceptualization. Following this, it can be
concluded that the team-level experiential know-how plays a significant role in process-based
creativity whereas firm-level experiential conceptualization rarely yields a significant role in the
two types of creativity. Henceforth, outcome-based creativity is largely determined by process-
based creativity and it is encouraged that the management ought to provide an immediate
response to team members. The aspect of creativity will not be well conceptualized in the
absence of supportive background responsible for providing a developmental response (Suh et
al., 2009).
Second section: key learning points.
The performance of a company is influenced by the level of understanding and
experiential knowledge of the employees.
The creativity concept will not be achieved in the absence of supportive members
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There is a direct correlation between creativity and productivity in the MNCs.
The rate of experiential knowledge holding the domain of relevant skills certainly yield
an outcome explaining how experiential insight influences creativity
Process-based creativity is as a result of experiential knowledge
Outcome-based creativity is well determined by process-based creativity.
Great outcome-based creativity is due to the great experiential knowledge
Experiential knowledge does not impact the process-based creativity
Section three: 8 statements
The productivity of the MNCs is determined by the creativity of the workers since
creativity is the most dynamic and independent form of self-expression. Creativity assists
employees to develop an understanding of the challenge imposed in the workplace and develop a
suitable solution. Moreover, experiential insights greatly influence the rate of creativity.
Experiential insight is termed as the global leader helping employees to develop executive skills
applicable in every level of the organizational structure thus being in a better position to make
managerial decisions. It is a fact that the performance of the firm will be influenced by the
experiential knowledge of the workers which is obtained through experience as opposed to prior
comprehension. Experiential knowledge creates a self-driven spirit and independence within the
workers. Henceforth, experiential knowledge positively determines the product based creativity
but does not impact the process-based creativity.
Process-based creativity is a result of perfect experiential knowledge since solving
problems involves a recommended process to come up with the solution (Suh Et al. 2009).
Managers should first understand the cause of the problem before proposing a solution strategy.
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Moreover, outcome-based creativity is influenced by the employees' experiential understanding
where the creativity is triggered to achieve desired outcomes to competitively exist. The
creativity process is rarely achieved when the supportive members responsible for the
establishment of the development process are absent. Sometimes, in the organizational structure,
different groups should participate to come up with an efficient response to the problem.
Outcome-based productivity is certainly determined by process-based creativity since a good
creativity process will result in desirable outcomes. Poor participants will result in poor product
outcomes even though the right processes were followed.
Part B: Appraise the role of the global strategic planning process in increasing the effectiveness
of any international business.
Section four: A critical analysis of the article.
According to the article, the experiential knowledge does not affect the process-based
creativity but it positively affects the product based creativity. The outcomes of the study were
wrong since the experiential knowledge positively determine the possible outcomes of creativity.
Experienced workers will employ the most suitable creativity process, unlike the inexperienced
employees. Experienced employees will comfortably solve the problem using past knowledge of
the related issue. On the other hand, the article assumes that great product-based creativity is a
result of great process-based creativity whereas it is vivid that if an incompetent group of the
employees is entrusted with the role of critically resolving the problem, the outcomes will be
poor.
Additionally, the article postulates that process-based creativity is significantly
influenced by the experiential knowledge in the firm. The assumption can be well criticized since
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some employees are very creative and they use prior knowledge to critically resolve the
challenges, hence, it is not mandatory to have perfect experiential know-how to develop good
process-based creativity. Besides, it is indicated that the creative process will not be as effective
if the supportive members are present. In critical analysis, some decisions don’t need supportive
members to achieve desired outcomes. It is the role of the human resource manager to promote
and demote junior employees according to the competence they portray without consulting other
managers.
Section5: Application of industrial marketing management in the UAE
Industrial marketing management strategies can be employed in the UAE nations to
comprehensively improve the productivity of the industries in the region. The strategies provide
empirical, theoretical, and case-based approaches geared to the needs of managerial activities of
corporate governance. Managers in the diverse companies in the region should consider the role
of experiential understanding to enhance the creativity of the employees that will translate to
better productivity. Emirates ranks first in the Arab nations and 35 th in the world in the rate of
innovation which is a fundamental aspect of economic and social development.
Creativity in the region can establish stabilized economic growth, productivity
competitiveness, and creation of employment. Since the region is rich in crude oil, creativity is
mandatory since oil is a natural resource with high chances of depletion. Therefore, creativity is
needed to safeguard the mines and also in employing efficient systems in mining the product. On
the other hand, the UAE government should embrace the creativity from experienced individuals
on how to boost the economic status of the nations and make the region oil independent. As a
result, the region should creatively set up service and manufacturing industries rather than
depending on processing industries. The region ought to creatively think about strategies
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concerned with environmental pollution control to protect the health of millions of citizens living
in the city since Saudi Arabia holds the first position in emitting air pollutants.
Section 6: Recommendations to the decision-makers
UAE business fields should take note and consider embracing creativity to outpace
competitors in the market since creativity is like a muscle. It ought to be challenged, stretched
and induced past its comfort zone to obtain the best out of process-based creativity and product-
based creativity from experiential knowledgeable employees. Decision-makers in the region
should learn through collaboration and learn critical aspects of business management. If the
aspects are profitable, the decision-makers should accommodate them. If the right perspective
and mood are observed, the companies will greatly thrive in the market.
Moreover, the decision-makers should not also hesitate to find inspiration from other
industries and identify potential markets rather than copying what the other company has done.
The decision-makers should find out which other businesses are dominating and why and
critically analyze the appropriate steps to gaining a share in the market. Besides, it is of great
importance for business decision-makers to ask for advice and feedback. Asking for assistance
and outsourcing appropriate inputs to the business are never signs of weakness. Decision-makers
should always remember that every individual has a unique experience, knowledge, and skill set.
Even if the decision-makers don't use the ideas and feedback, they might spark some new
creative thinking needed to achieve the goals.
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References
Suh, T., Bae, M., Zhao, H., Kim, S. H., & Arnold, M. J. (2010). A multi-level investigation of
international marketing projects: The roles of experiential knowledge and creativity on
performance. Industrial Marketing Management, 39 (2), 211-220.
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